When it came to the "iconic" locations, we partnered with BBDO NY to assemble a wishlist with top locations around the United States. Locations needed to be recognizable as well as have visible windows from the streets. Over the course of several months, we worked to get in contact with these locations, collaborating with their owners to discuss installation, liability, costs, and the coordination of filming days for the activation. 

In addition, our crews went out to capture several cities with exposed windows and the installations in a variety of settings. Our team then edited the case film and created original animations to tell a story about this unique campaign.